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Market Focus *IMG Citrus is an integrated citrus company which specializes in the exporting of Fresh Florida Grapefruit to countries around the world. *We are constantly seeking out the most sophisticated and progressive markets for Florida Grapefruit which demand service and appreciate quality defined by taste and safety *Responding to a rising demand for fruit grown according to sustainable and precision agriculture procedures IMG has actively sought out and integrated these relatively new, rapidly growing markets. |
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| *We recognize that consumers play a critical role in creating a sustainable citrus fruit supply system. Through their purchases, consumers send us strong messages about what they think is important. Food cost, taste, nutritional quality and appearance have always influenced consumer choices. Our challenge now is to find strategies that broaden consumer perspectives. We need to communicate that food safety and protection of the environment are even more important than fruit appearance and that it should be considered in shopping decisions. | |
