Part of the IMG Citrus mission is to follow responsible cultural and handling practices to ensure the superior taste of Florida citrus. Taste is what will bring satisfaction to the consumers and ensure that they will buy the product again and again. Unfortunately the problem for many consumers is that they do not know how to identify whether the fruit that they are buying will meet their expectation for taste. Their selection criteria is often the external appearance of the fruit and they lack a reliable method of judging the internal quality at the time of purchase.

What they often do not know is that a sweet tasting fruit is the result of a more natural growth cycle achieved by using less chemicals in the the orchard. These cultural and handling practices sometimes detract from the external appearance of the grapefruit and there is an inverse relationship between internal quality and external appearance.

IMG is now placing stickers on the outside of the fruit to communicate to the customer about its internal sweetness and taste. These stickers will help the consumer make the best decision at the time of purchase and encourages brand loyalty and trust. In Japan the black heart Kanjuku sticker guarantees a minimum brix level and the right balance between acid and brix.

Kanjuku Certification for the Japanese Market